Discover actionable insights, innovative measurement strategies and unique perspectives from industry experts at this year's live TV Disrupt event. Stay tuned as new sessions are added every week.
Opening Keynote: Unifying Cross-Platform Measurement to Enhance Advertising Effectiveness
The TV ad industry is grappling with unprecedented fragmentation across viewership and content, making it increasingly difficult to drive ad effectiveness. However, innovative advertisers are tackling these challenges with unified ad measurement across creative, audience, and outcomes. Hear how creative strategies intersect with audience engagement to drive impactful outcomes in today's complex media environment in this opening keynote with Sean Muller, iSpot Founder and CEO.
Brewing Brilliance: How Guinness Crafted the Highest Performing Alcohol Ad
Unravel the secrets behind the iconic Guinness ad campaign starring Jason Momoa, delving into why the creative is one of the highest-scoring alcoholic beverage ads of all time. Hear from Aamir Raj, Senior Brand Manager for Guinness at Diageo, and Peter Daboll, Chief of Strategy and Insights at iSpot as they discuss how Diageo leverages iSpot Creative Assessment to test and refine Guinness ads. Learn about emerging creative trends within the dynamic alcohol industry and glean actionable insights on how Diageo is crafting captivating TV ad campaigns.
A Pragmatic Guide to TV Measurement with DriveTime
In an era where data is reshaping TV advertising, Kyle Tassinari, Head of Marketing at DriveTime, will share best practices gleaned from DriveTime's success leveraging iSpot Unified Measurement to improve cross-platform ad performance. Learn how DriveTime measures true incrementality, optimizes frequency, and capitalizes on shifting consumer behaviors across linear and streaming. Discover actionable tactics to refine your TV marketing approach and unlock new opportunities for growth.
