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TV Disrupt 2023

Live Session Recordings

Discover actionable insights, innovative measurement strategies and unique perspectives from industry experts at this year's live TV Disrupt event. Stay tuned as new sessions are added daily.

Session 0
Opening Keynote: Building the Future of Cross-Platform Measurement and Currency
As the TV ad industry undergoes rapid disruption, measurement and currency have transformed to meet new challenges. Hear about the latest measurement innovations and cross-platform advertising trends from iSpot. Get data-driven takeaways to help you map a path forward in the new TV landscape in this opening keynote with Sean Muller, iSpot Founder and CEO.
Session 1
Charting a New Course in TV Measurement and Currency
As one of the leading visionaries in the marketplace, Krishan Bhatia, President & Chief of Business Officer at NBCU, will address advancements in cross-platform media and measurement, and the possibilities on the horizon. Get a sneak peek of what’s to come from NBCU's mission to modernize TV advertising.
Session 2
Unifying Brand and Performance TV Advertising With University of Phoenix
Steve Gross, University of Phoenix CMO, shares his unique perspective on video advertising, the role of measurement, and the merging of brand and performance marketing in this fireside chat with Peter Daboll, iSpot Chief of Strategy & Insights. Learn how the University of Phoenix applies the philosophy “make every dollar accountable” to cross-platform campaigns with end-to-end TV ad measurement – from pre-market testing to in-market incrementality and advanced attribution.
Session 3
The Critical Role of Standardization and Transparency in the Next Stage of Currency
Hear buy and sell-side perspectives on the current state of cross-platform currencies during this insightful panel moderated by Brittany Slattery, OpenAP CMO. You’ll get a behind-the-scenes look at what’s next for the network-backed Joint Industry Council and the measurement standardization recommendations it introduced to the marketplace. Network and agency panelists will share their takes on currency beyond counting, takeaways from early adopters and the...
Session 4
Ahead of the Game: The Fragmentation of TV Sports Measurement
Live sports has been a mainstay of linear viewership, but the proliferation of streaming ad inventory and sports channels has complicated reach and business impact measurement. Join this session to hear from the brightest minds at the forefront of sports TV advertising as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lay ahead. Panelists will share unique perspectives on how to implement...
Session 5
From TV Screens to Bottom Lines: How Consumer Cellular Measures What Matters
Are you ready to unlock the secrets of effective TV advertising campaigns? Hear first-hand from Bill Litfin, VP of Performance Marketing and Media at Consumer Cellular on how they optimize linear advertising based on network/daypart combinations, ensure effective audience targeting across all channels, leverage OTT to gain incremental reach in 55+ markets, and improve advertising strategies based on CPAs and CPMs. Don't miss out on this unparalleled...