Agenda

Look for one of our iSpot representatives to greet you in the lobby or head up to the registration desk located on the 5th floor. Once you get your badge, enjoy coffee and breakfast with your peers before the action kicks off.

As the TV ad industry undergoes rapid disruption, measurement and currency have transformed to meet new challenges. Hear about the latest measurement innovations and cross-platform advertising trends from iSpot. Get data-driven takeaways to help you map a path forward in the new TV landscape in this opening keynote with Sean Muller, iSpot Founder and CEO.

As one of the leading visionaries in the marketplace, Krishan Bhatia, President & Chief of Business Officer at NBCU, will address advancements in cross-platform media and measurement, and the possibilities on the horizon. Get a sneak peek of what’s to come from NBCU's mission to modernize TV advertising.

Steve Gross, University of Phoenix CMO, shares his unique perspective on video advertising, the role of measurement, and the merging of brand and performance marketing in this fireside chat with Peter Daboll, iSpot Chief of Strategy & Insights. Learn how the University of Phoenix applies the philosophy “make every dollar accountable” to cross-platform campaigns with end-to-end TV ad measurement – from pre-market testing to in-market incrementality and advanced attribution.

Hear buy and sell-side perspectives on the current state of cross-platform currencies during this insightful panel moderated by Brittany Slattery, OpenAP CMO. You’ll get a behind-the-scenes look at what’s next for the network-backed Joint Industry Council and the measurement standardization recommendations it introduced to the marketplace. Network and agency panelists will share their takes on currency beyond counting, takeaways from early adopters and the path forward.

Live sports has been a mainstay of linear viewership, but the proliferation of streaming ad inventory and sports channels has complicated reach and business impact measurement. Join this session to hear from the brightest minds at the forefront of sports TV advertising as they discuss the current state of live sports on TV, including the measurement challenges and opportunities that lay ahead. Panelists will share unique perspectives on how to implement unified measurement and currency to provide an accurate, clear picture of sports viewership across all platforms.

Are you ready to unlock the secrets of effective TV advertising campaigns? Hear first-hand from Bill Litfin, VP of Performance Marketing and Media at Consumer Cellular on how they optimize linear advertising based on network/daypart combinations, ensure effective audience targeting across all channels, leverage OTT to gain incremental reach in 55+ markets, and improve advertising strategies based on CPAs and CPMs. Don't miss out on this unparalleled opportunity to learn from the experts and take your advertising campaigns to the next level.

The explosion of streaming and the digitization of TV provides brands with the promise of more relevant, timely, targeted advertising. But there is work to be done to bring all of the pieces together for cohesive measurement. Issues such as continuous play, co-viewing and deduplication are top-of-mind for marketers that require a unified, cross-platform measurement solution. Learn how the industry is tackling such issues in this educational and thought-provoking panel featuring buy-side experts.

The Super Bowl is a brand and career-defining moment for marketers. Hear from the Head of Marketing how Avocados From Mexico seizes the Super Bowl opportunity and delivers brand lift and business impact with video creative innovation that maximizes viewer engagement before, during and after the Big Game. You’ll also learn how the eight-time Super Bowl advertiser eliminates blind spots and enhances creative impact through data-driven video ad testing and benchmarking.

Leading experts will educate and inspire advertisers about the future of CTV advertising in this guided discussion covering the latest CTV trends, opportunities, and measurement best practices. Panelists will share actionable takeaways from their experience and advertising success stories, and provide unique perspectives on where the marketplace is headed in 2023.

Media companies and platforms invest billions in content and advertising experiences annually, but face ongoing challenges when it comes to measuring impact. MarketCast’s Ben Carlson and Megan Daniels will showcase how ad resonance, in conjunction with audience reach measurement, can be used to identify the influence of content and platforms on ad recall.